Socialhose Blog
Expert insights, industry trends, and actionable strategies for social media monitoring and crisis management.
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28 posts found
How URL shorteners are so much more than short links
One would be forgiven to assume that link shortening services are all about creating a url with less characters. Well, …
How social listening for healthcare works
Social listening is an extension of bedside manners in healthcare. In this article, we explore social media and healthcare and …
Gorilla glue girl and leveraging your audience
How one woman turned a terrible ordeal into a business venture? Tessica Brown, Gorilla Glue Girl launches new haircare products.
Social media and SEO: how search can help your social marketing
Learn easy techniques for your SEO strategy to boost your social media marketing, fueling your content engine, and improving your …
Why UTM Parameters Are Important for Social Listening
One of the most elusive challenges in marketing is attribution. That is, the only way we can assess the ROI …
Social listening vs social monitoring: what's the difference?
A lot of articles written about the difference between media monitoring and social listening, but did you know that most …
4 essential feeds for any social listening strategy
You're ready for social listening but not sure where to start? In this article I show you what to include …
Can social listening help you find leads: conversation to conversion
Your social media leads will try to learn about you as you study them. Differentiate your brand by finding out …
Waving the rainbow flag in consumer segmentation
We take a look at the history of consumer segmentation from the early 1920's to-date and the evolution of the …
Does your social media strategy have a panic button?
You've done your research and set your goals, and started executing a stellar social media strategy, but do you have …
How to negotiate with an influencer
Now that you have identified your influencers, it;s time to navigate the treacherous waters of negotiation. Cover everything from approach …
What is social media monitoring and why is it important?
Social media monitoring is'the process of listening out for social media conversations that are relevant to your brand, in real-time.
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